Apple is a company beraset 50 billion. At one point, a little over 10 years was the failure of those responsible for technology at the edge of bankruptcy. What happened in between? Well that is not an updated design and ease of use department, new business strategies have emerged.
Most people do not like change. This is foreign territory and put a lot of mystery and potential hazards. However, many companies do not realize that and as a result of trying to reinvent the wheel each new product release. Take for example the music player business. First, he tried to add a button for each action, eliminate any button that does not always have to be there and now the touch screen seems to be the way forward. Of course, but an industry that changes every clumsy large company could release such a large number of products that have a totally different feeling to it. Users do not like that for two reasons. In the first place when they purchase their products almost instantly obsolete. And second of all societies must adapt to the use of the product almost all the time.
